A New Season Brings a New Club Management Guide

Yes — August and September are pure chaos in club management!

Summer means heat on court and confusion everywhere: courts about to fill up with players, parents rushing through paperwork, and coaches still half-stuck in “holiday mode.”

If you manage a club, you know this well: September doesn’t start with a ball at the center of the court.
It starts with 7:00 a.m. WhatsApp messages, existential doubts about schedules, and an epic battle for available slots.
That’s why good club management makes all the difference during this kickoff.

But this year, you can be more prepared.
Take a deep breath — here’s your survival guide to start the season without losing your mind (or your students), with 10 productive tips.

Close schedules before they close your agenda

If you’re still thinking “I’ll sort it out later,” you’re already behind.
Organizing groups and lessons last minute is like entering a tie-break with a borrowed racket.
Efficient club management starts with planning.

Tip: Use a system where you can see all groups, coaches and courts in one place.
Spoiler: TieManager does exactly that, making club management simple.

Anxious parents, lost students? Anticipate your communication

Yes — João’s father will ask three times if the lesson is at 5:30 p.m. or 6:00 p.m.
And Beatriz’s mother will want to know if the group is “too competitive.”
But club management doesn’t have to include answering the same 20 questions every day.

Tip: Create segmented messages that address the most common doubts.
Use technology to help — think through answers once, and spend your time on people.
Smart club management means time for what truly matters.

Meet with your team (before the first unforgivable mistake happens)

Coordinators, coaches, reception staff — everyone needs to know what’s going on.
A misaligned team is louder than a poorly executed lob.
And in solid club management, coordination is everything.

Tip: A shared calendar, simple rules, and aligned expectations.
Good planning prevents early-season drama.

Accept it: the first week will be chaotic (and that’s okay)

Your schedule will tighten.
Students will ask for changes.
Someone will forget a court.
It’s normal.

Tip: Build in buffer zones.
Leave small gaps for last-minute fixes.
Smart club management expects the unexpected.

Show the club is prepared at first glance

First impressions matter.
If parents see confusion, they’ll assume that’s how the entire year will be.
Club management also means expectation management.

Tip: Send emails or notifications before the season starts with everything explained: schedules, rules, contacts and the academy plan.
Clear, simple — and no room for misunderstandings.

Lesson management = fewer clicks, more rackets

Your job is not updating Excel spreadsheets all day — your job is making the academy run smoothly.
And making it look easy.
That’s where digital club management comes in.

Practical tip: Use TieManager to manage your academy in one digital environment.

Stay focused: your time is more valuable than you think

Every hour spent on bureaucracy is an hour you could invest in planning events, improving club communication, building partnerships, or — if you’re lucky — finishing the day on time.

Tip: Automate what’s repetitive.
Digitize what’s complex.
Simplify what’s time-consuming.
Club management should work for you, not the other way around.

Create space to listen (even if you won’t like everything you hear)

In the first few days, you’ll hear complaints. Fine.
But you'll also hear suggestions — keep them.

Tip: Create a simple feedback channel.
It can be a form, an internal group or even a digital suggestion box.
You’ll be surprised by what comes in.
Club management is also about listening.

Reevaluate everything after 30 days

Once the dust settles, it’s time to fine-tune.
Are there groups that don’t work?
Misaligned schedules?
Coaches overloaded?
Adjusting is essential.

Tip: Schedule a review meeting — with data, feedback and openness to change.
The club management that evolves is the one that adapts.

And never forget: invisible organization is the one that truly works

If nobody congratulates you with a “nice logistics work,” it means you’re doing things right.
And in the world of club management, that’s worth gold.

Survival or progress — what do you choose?

The transition from August to September will always be a roller-coaster.
But you get to decide whether you ride it with a seatbelt or hanging onto the rail.

At Tieplayer, we help clubs all over the country prepare for the season with structure, clarity and real support.
All with TieManager: simple, visual and built for the real life of those who manage clubs daily.

If you’re ready to trade paperwork and constant phone calls for real management time, talk to us.
Tieplayer. Less chaos. More game. Club management that works.