10 Tips to Increase Court Bookings at Your Club

In the sports world, racket clubs face the ongoing challenge of attracting and retaining players. Increasing bookings is not just a matter of visibility — it also depends on offering a superior experience that effectively builds customer loyalty.
Below are 10 practical tips to increase court bookings through effective strategies and current market trends.

How to Increase Court Bookings?

1. Local Partnerships

Forming strategic partnerships with gyms, schools, cultural groups, clubs from other sports, sports shops and local businesses is a powerful way to create community engagement, boost brand awareness and drive bookings.

By building synergies with these institutions, the club not only gains visibility but positions itself as a key hub for padel and tennis in the local area.

Offering discounts or tailored benefits to these groups should be viewed as a long-term investment that generates value for all parties involved. When implemented well, these strategies strengthen the club’s position in the market, attract new players and build a solid foundation for consistent booking growth.

2. Special Promotions

Who doesn’t like a good promotion?
Introducing special offers for new customers — such as discounts on the first booking or promotional packages — is an excellent way to attract players who haven’t yet visited the club. Likewise, creating loyalty packages for regular players rewards consistency and increases recurring bookings.

Seasonal promotions — such as discounts during low-demand periods — help maintain court occupancy throughout the year. Promotional events or tournaments with reduced entry fees can also attract new players and create a vibrant atmosphere at the club.

On Tieplayer, all these conditions are enhanced by the possibility of fast, secure and seamless payments through the Wallet, enabling transactions in just seconds.

3. Introductory Lessons

Hosting introductory lessons for children and beginners — along with family packages or multi-age tournaments — can be a game-changer.
By offering experiences that involve the entire family, the club attracts players of all ages while reinforcing a friendly and inclusive environment that strengthens community ties.

These events create shared memories and encourage long-term loyalty, turning the club into a natural meeting point for families seeking physical activity, fun and quality time together.

4. Social Responsibility Programs

Developing social responsibility programmes aimed at seniors and people with disabilities is a powerful initiative that reinforces the club’s commitment to inclusion.

By promoting sport as an accessible activity for everyone — regardless of limitations — the club widens its reach and positions itself as a leader in meaningful community initiatives.

These actions strengthen community bonds and create a welcoming and diverse environment. By investing in social programmes, the club builds a strong, positive reputation that attracts a broader audience and ultimately increases court bookings.

5. Mentorship Programs

Creating mentorship programmes where experienced members guide newcomers benefits both groups.
It empowers seasoned players, recognises their value and promotes a sense of belonging — while helping newcomers integrate quickly.

Additionally, referral programmes that reward members for bringing new players can accelerate growth and strengthen community engagement. Combining mentoring with recruitment initiatives fosters a collaborative environment where everyone contributes to the club’s development.

6. Focus on Customer Experience

Customer experience is the heart of any successful club.
Ensure your facilities are well maintained, your staff is friendly and well trained, and that complementary services — such as café or pro shop — add value to the player experience.

Collecting regular feedback is key. Send satisfaction surveys after visits or bookings and act on the responses received. This approach helps differentiate the club and increases player loyalty.

7. Effective Use of Social Media

Social media is a powerful tool for promoting the club and engaging players.
Regularly posting content that showcases the club environment, highlights events and celebrates player achievements helps build an active digital community — and boosts bookings.

Paid advertising campaigns targeted at the right audience can significantly increase reservations. Social platforms are also ideal for promoting special offers, running contests and encouraging digital word-of-mouth.

8. Referral Programs

A referral program in which current players receive benefits for bringing new members can be extremely effective.
This strategy leverages the power of word-of-mouth marketing — satisfied players naturally recommend the club to friends and family.

Ensure rewards are attractive enough to motivate participation: credits for future bookings, discounts or exclusive merchandise are strong incentives.

9. Active Communication

Consistently sharing member stories and testimonials is a powerful way to build market authority.
By showcasing the experiences of players, coaches and staff, the club moves beyond simply being a venue — it becomes a social and sporting hub that connects people from all backgrounds.

Conducting interviews with key members also enriches your content, positions the club as relevant and dynamic, and inspires greater engagement.

Additionally, Tiesports solutions such as Tieplayer and Tiecoach provide integrated chat tools that ensure fast, intuitive and fully digital communication between players, coaches and managers.

10. Optimised Online Presence

A well-optimised website is a powerful marketing asset.
Ensure the club’s site is mobile-friendly, fast and easy to navigate, and includes clear information about facilities, schedules, prices and contact details.
With Tiesports, clubs can access an integrated website (Tiepadel/Tietennis) directly connected to the Tieplayer network of players.

SEO techniques are equally important — they ensure your club appears among the top results when someone searches for padel or tennis clubs in your area. The more visible your club is online, the higher the likelihood of converting new bookings.

Conclusion

Increasing court bookings requires a multifaceted approach that combines technology, smart marketing and a great customer experience.

By implementing these strategies, your club builds a solid foundation to attract more players, drive loyalty and ultimately grow the business. Investing in service quality, digitalisation and effective marketing is essential to stand out in an increasingly competitive market.