5 Ideas to Attract Customers: From Visibility to Retention

Attracting customers to your club is one of the biggest challenges any manager faces. In 2025, with the growing popularity of sports like padel, tennis and pickleball, the number of clubs and courts has increased.
But more important than gaining new players is ensuring that each one returns — and recommends your club.

In this article, we explore practical, proven strategies for drawing the attention of new players, highlighting the unique advantages that the Tieplayer Marketplace offers to boost both visibility and retention.

Visibility: the first step in attracting customers

If you want to attract players to your club, the first challenge is being seen.
Today, players don’t want to waste time looking for courts or partners — they want quick, accessible and reliable solutions.

The Tieplayer Marketplace, with more than 350,000 registered players, places clubs directly in front of the right audience. Finding more qualified leads than these is almost impossible, right?

When a player opens the Tieplayer app to look for a place to play, your club appears as an option — available for bookings or open-game participation.

Being present on a specialized Marketplace is one of the fastest and most effective ways to attract new players to your club without relying solely on paid campaigns or social media.

Ready for practical strategies?

Beyond your presence on the Tieplayer Marketplace, here are several actions you can put in place to catch the attention of new players.

1. Promote Open Games and Matchmaker

Open Games and Matchmaker are two of Tieplayer’s flagship features — and they help attract customers by making it easy to book games without depending on fixed groups.

Social players or newcomers to a city feel more confident knowing they can play easily — yes, even without fixed partners!

2. Invest in local, targeted campaigns

Use geo-targeted ads on platforms like Meta Ads or Google Ads to promote your club to people who live or work nearby.
Make sure your ads include clear calls to action that drive players to book online or join events.

3. Build strategic partnerships

Partner with local businesses, schools and universities.
Offer corporate group packages or beginner programs for students.

These partnerships create a steady flow of new players and help attract customers consistently.

4. Organize events and tournaments

Social tournaments for specific segments, guest-coach sessions or free trial days are excellent ways to attract players to your club.

These events generate extra movement, encourage social-media sharing and naturally boost word-of-mouth among participants.

5. Strengthen your digital presence

Keeping an active and coherent digital presence is crucial for attracting new customers.

• Post regularly on social media

• Update your website with fresh content

• Keep your communication channels open and efficient

Players judge clubs not just by their facilities — but also by their online presence.

Retention: what happens after you attract customers?

Catching the attention of new players is important — but ensuring they come back is the real key to long-term success.

TieManager, Tieplayer’s sports-management software, allows you to offer a complete experience that strengthens loyalty through:

• Fast, intuitive bookings: Easy booking increases the likelihood of return

• Digital payments: Reducing friction prevents drop-offs

• Rating system: Players love tracking their progress, and the TARS algorithm motivates them to play more to level up

• Automated communication: Updates on schedules, promotions or tournaments help keep players engaged

To further boost loyalty, consider implementing:

• Points or rewards programs

• Discounts for frequent players

• Referral bonuses

What is the real power of the Tieplayer Marketplace when attracting customers?

Being present on Tieplayer’s Marketplace isn’t just about visibility — it’s a competitive advantage.
With hundreds of thousands of active players, your potential to attract customers increases exponentially.

Additionally, integration with tools like Vendus enables automated, streamlined billing, eliminating administrative burden and allowing you to focus on improving the player experience.

With this ecosystem, you can:

• Fill low-demand time slots through Open Games

• Increase occupancy with targeted promotions

• Use TieManager’s analytical data to identify peak times and popular sports

• Expand opening hours using automated access systems

Attracting customers has never been so strategic — or so accessible. With the right tools, your club can not only attract new players but also ensure they stay — and bring others with them.