7 Communication Strategies for Padel and Tennis Clubs

“We have everything: good facilities, fair prices, friendly staff. But somehow it feels like players don’t even notice us.”

This is exactly how the conversation started with John, the manager of one of our partner clubs.

At Tieplayer, we hear this kind of concern more often than we’d like. And it’s not just about pricing or location. The difference between a busy club and one struggling to get more bookings often lies in how the club handles communication — how it spreads it and, more importantly, how it activates it within its community.

This article is for clubs like João’s. Clubs with potential. Clubs that work well. But clubs that need to fine-tune the way they reach players, with clearer and more effective communication.

So, here are 7 practical communication, marketing and advertising tips that have helped dozens of clubs level up — and how Tieplayer’s features fit naturally into this process to save time and deliver real results.

1. Start by telling your story — or players will tell a different one for you

Your club is not just another court with LED lights. It’s the meeting point for hundreds of players with different routines, personalities and goals.
If you’re not telling your club’s story, someone else will — and not always accurately.

Real example:
A partner club in central Portugal began posting the “most epic match of the week” alongside short, funny stories. Over time, players started asking to be featured.

How to integrate Tieplayer in club communication:

• Use match and tournament history to highlight memorable moments

• Leverage TieManager features to showcase finals, rankings or high-demand open games

• Share content on your social channels with clear calls-to-action leading to the Tieplayer app

2. Stop speaking to everyone — start speaking to each type of player

Not all players want to hear the same things.
Some only want quick bookings.
Others seek tournaments.
Some prefer training.
Generic communication loses impact — and clutters your channels with messages that players ignore.

What to do?

Segment. Personalize. Make every message relevant.
And TieManager — the Tieplayer management platform — makes this easy.

By segmenting content, you can send automated messages to:

• Inactive players

• New members

• Frequent players

• Tournament participants

What is the real impact?
Clubs using segmented campaigns see, on average, a 30% increase in engagement.

3. Bring life to “empty” time slots with simple but well-communicated campaigns

Do you always have empty courts at lunchtime?
Or on Fridays between 2 p.m. and 5 p.m.?
You’re losing revenue — and missing opportunities to activate players who could become regulars.

How to fix it?
Create specific campaigns for these time slots with clear advantages.

With Tieplayer, clubs can:

• Create custom packs and campaigns

• Send segmented notifications to players who usually book during those hours

4. Open the club’s digital door — literally

Some clubs still treat the smartphone like a front desk:
Taking calls, answering WhatsApps, manually confirming payments.
The result? Lost time and a higher margin of error.

Transform the Tieplayer app into your digital reception desk. Players can:

• View real-time availability

• Buy pro-shop products

• Access membership perks

• Book and pay immediately

• Receive access codes, confirmations and reminders

The outcome:
Less admin work, fewer communication failures, and more time to think strategically.

5. Use social tournaments as visibility boosters

Organizing tournaments isn’t just for big clubs.
It’s a smart way to:

• Activate inactive players

• Bring new audiences

• Encourage sharing and visibility on social media

• Show that your club is active and up-to-date

TieManager includes a full tournament module with:

• Online registrations

• Automatic bracket management

• Rankings visible directly in-app

• Promotion inside Tieplayer to increase entries

Extra tip:
Give your tournaments creative names and activate partnerships with local businesses.
Even a nearby café or gym can help with visibility. It’s all about finding the right synergies.

6. Use the data you already have — and turn it into action

Are you looking at weekly reports, or only today’s bookings?
Data isn’t just for counting — it’s for decision-making.

In the TieManager dashboard, you’ll find insights such as:

• Busiest (and slowest) days of the week

• Most active players

• Cancellations by time slot

Practical action:
“Did you notice that tournament players have a higher return rate? Create a monthly mini-ranking to keep them engaged.”

7. Make your brand visible beyond the club — and stand out in players’ feeds

Do players follow your club on Instagram?
Do they recognize your logo when they receive notifications?
Or are you just another name on a list?

Create a consistent, active digital presence:

• Update social profiles with real photos, clear descriptions, and links to Tieplayer

• Use tournaments and open games as ongoing shareable content

• Reply to players in a friendly but professional tone

Tieplayer helps you stand out through:

• Customization of your club page inside the app

• Rankings and event visibility

• Campaign highlights in the feed

• Open games shown to nearby players

What can we take from all of this?

Marketing for a padel or tennis club isn’t built only with Facebook posts or frequent tournaments.
It happens every day, in every message you send and every detail of the online and on-site experience.

The clubs that grow today are those that communicate strategically, build genuine connections with players, and use technology to their advantage.

At Tieplayer, we don’t build software just for the sake of it.
We build tools based on what we see, hear and learn from dozens of clubs like yours.

And if you’re trying to grow, professionalize and stand out with modern, effective club communication — you’re not alone.

Join the Tieplayer community!