8 Tips to Increase Court Bookings Without Spending More on Advertising

If you manage a padel or tennis club and want to grow without increasing your ad budget, this article is for you. In this guide, we show you how to increase court bookings without necessarily spending more on advertising. To do that, you’ll need technology, smart strategies and, above all, good management practices — all focused on real results.

1. Simplify the court booking process

To increase bookings without extra advertising, the booking experience must be fast, easy and intuitive.
Using a platform where any player can book a court in seconds makes all the difference.

Eliminate calls, manual confirmations and endless message exchanges.
Friction decreases bookings — fluid experiences increase them.

2. Activate Open Games at your club

Tieplayer’s Open Games allow any player to find partners and book quickly. Using this feature leads to fewer empty courts, more player interaction and, ultimately, more bookings during low-demand hours.

It’s a simple, effective and free app feature — and a key tactic for increasing bookings without relying on ads.

3. Automate to save time and increase bookings

Automation is a pillar of modern sports management.
By automating, you can streamline bookings, payments, access control and even notifications and confirmations.

This frees your team from repetitive tasks and ensures bookings are completed even when the club is closed.

4. Retain your current players

Want to know how to increase bookings without spending more on advertising?
Start by taking care of the players you already have.

Send messages to inactive players, create perks for frequent players or launch internal rankings and monthly highlights — all simple strategies that bring short-term impact.

The key is not more ads.
It’s getting more value from the players who already trust you.

5. Use smart notifications and messages more frequently

Segment, personalize and communicate at the right moment.

Examples like:
“There's a match at your level at 6 p.m.!”,
“Courts still available tomorrow at 11 a.m.!” or
“A new game opened near you — join now!”

These are practical, non-intrusive ways to interact with your local racket-sports community.

This type of communication is one of the fastest and most effective ways to increase court bookings — no paid advertising needed.

6. Fill the empty time slots

Most clubs are full in the evenings but empty in the mornings or at lunchtime.
Offers for specific hours, partnerships with local businesses or loyalty packs for off-peak schedules are highly effective strategies to balance court occupancy.

More bookings outside peak hours mean higher revenue per court.

7. Build a community, not just clients

Clubs with an active community and social spirit create more loyalty — and therefore, more bookings.

Try:

• Monthly internal tournaments

• “Player of the Week” highlights

• Local-brand partnership events

Turn your club into a place where players don’t just play… they belong.

8. Integrate your club’s entire operation

Having bookings, access control, payments and communication in a single system reduces errors and increases efficiency.
Fewer platforms mean fewer mistakes — and more time to grow.

This is increasingly a matter of strategy and efficiency, not just budget.

Automate, retain, communicate better and create new playing opportunities.
Your investment goes into structure — and the return is seen in full courts.

Ready to apply these ideas in your club?