10 Tips to Increase Player Loyalty at Your Club

Retaining players is one of the biggest challenges for padel and tennis club managers.
Attracting new customers matters — but keeping existing ones is even more crucial for ensuring the club’s sustainability and long-term growth.

Studies show that acquiring a new customer can cost up to five times more than retaining an existing one.
On top of that, loyal players tend to spend more, promote the club and contribute to a stronger community environment.

With this in mind, this article presents 10 practical tips to increase player retention through proven strategies and actionable examples.

1. Deliver value in the first experience

A player’s first contact with your club defines their initial perception.
A smooth and straightforward onboarding process is essential.

With Tieplayer, you can use technology to simplify court bookings through an intuitive interface where players can register, book courts and training sessions, join Open Games, sign up for tournaments and pay in just a few taps.

A centralised management system also helps prevent errors — automated confirmations and reminders create a strong first impression from day one.

2. Invest in personalised relationships

Players value feeling recognised — and this significantly increases satisfaction.

With our management software, you can track booking history and preferences, allowing you to personalise communication with training recommendations or event invitations.

A simple personalised message after a lesson or tournament — thanking them and suggesting next steps — can make a big difference.

3. Create loyalty programmes

Offering incentives to frequent players is one of the most effective ways to increase retention.

A loyalty programme can include discounts on lessons, rewards for attendance goals or point-based achievements that unlock exclusive perks.

For example: a points ranking that rewards players who hit predefined milestones can significantly increase engagement.

4. Organise tournaments and social events

Competitions and events strengthen the sense of community, involvement and belonging.

Regular tournaments — whether federated or social — keep players connected to the club’s competitive side (and increase licence renewals).
Social events — barbecues, themed nights, community gatherings — build emotional connections beyond competition.

Promote your events on the Tieplayer network and use our technology to simplify registrations and track results.

5. Offer personalised training and lessons

Not all players have the same goals or tactical-technical levels.
Provide tailored lessons that meet each player’s specific needs.

Use technology to analyse physical, technical and mental progress.
Have you tried the Tiecoach app?

6. Encourage player interaction

Creating an active community increases players’ emotional attachment to the club.

Promote activities that encourage connection — friendly matches, internal leagues, open sessions — both on your communication channels and within the Tieplayer network.

The app gives players access to Matchmaker, the feature that helps them find partners at similar skill levels.

7. Ensure continuous improvement of facilities

Players place great value on modern, well-maintained environments.

Keep your courts in excellent condition and consider investing in upgrades — lighting, seating areas, social spaces.

Regular improvements show that the club genuinely cares about the player experience.
Offering channels for players to suggest improvements (such as the club chat in the Tieplayer app) reinforces that their voices matter.

8. Develop exclusive benefits for members

Differentiate your regular members with exclusive perks such as:

• early booking access,

• discounts on products,

• access to member-only training sessions,

• annual gifts,

• priority access to events.

Partnerships with local businesses (sports shops, cafés, gyms) also add value.
Promote your sponsors on the Tieplayer website and app to boost revenue opportunities.

9. Use data to make strategic decisions

Tiesports’ management software provides detailed data on club activity.

Use this information to identify patterns — peak hours, most popular services, seasonal trends — and adapt your strategies accordingly.

For example: adjusting operating hours based on booking behaviour can deliver immediate results.

10. Collect continuous feedback

Players who feel heard are more likely to stay loyal.

Create regular feedback channels — online surveys, suggestion boxes — and communicate the improvements you’ve made based on that input.

Send questionnaires after tournaments to evaluate the experience and let players know when their suggestions have influenced club decisions.
This creates a cycle of transparency and trust.

Conclusion

Player retention is an ongoing process that requires well-planned strategies and consistent execution.
We hope these 10 tips help your club build a strong base of loyal players, increase revenue and create an outstanding playing environment.