Sports management reports: When the club manager finally saw what was missing

How the Right Data Transforms the Way Tennis and Padel Clubs Are Running

For a long time, João — manager of a club with five courts and an active academy — thought he was doing a solid job. Courts were often booked, coaches were busy, and payments kept coming in. On the surface, everything looked healthy.

But there was a problem: profit wasn’t matching the effort. Some weeks the courts were packed, but the accounts were tight. Others, the demand dropped and there was zero predictability. It was like driving through fog — the club kept moving, but without clear direction.

That’s when João started exploring the Reports & Analytics module in Tiemanager, the club management software built by Tieplayer specifically for racket sports.

What the numbers started to reveal

The first surprise? Not all courts were equally profitable.
With the court revenue dashboard, he saw which time slots had the highest return, which courts were underused, and where pricing needed realignment.
He then used peak hour pricing rules to apply dynamic, strategic adjustments.

The result? High occupancy remained — but now with better margins.

From guesswork to data in the academy

Through academy and coach performance reports, João identified incomplete classes, waiting lists, and uneven coach workloads.
Using the revenue forecasting tools and coach productivity tracking, he saw clearly which sessions were underperforming and where extra capacity was needed.

He reorganised schedules, rebalanced workloads and added new high-demand sessions. With the same team, the club generated more revenue.

Uncovering hidden costs

Thanks to internal expense tracking and area-based profitability analysis, João could finally see the net results of each part of the business.
Court 4, for example, required frequent maintenance — which wasn't previously visible in the numbers.
He paused its use temporarily for deeper repairs, avoiding bigger losses in the future.

Now, decisions were made with real financial context — not just surface-level metrics.

Centralised data, real-time decisions

Because all payments, bookings and invoicing were integrated — with certified billing (Vendus), POS and real-time dashboards — João stopped relying on spreadsheets and assumptions.

With automated financial dashboards, he could instantly see:

• Revenue by court, lesson or service

• Occupancy by hour, day or week

• Profitability by sport or program

• Historical trends across sites

• Member behaviour and lifetime value

All in one place. No more juggling.

From managing to scaling

Today, João doesn’t just "manage" — he leads with strategy.
Thanks to real-time reports across courts, coaches, lessons and services, he knows where to invest, what to adjust, and how to grow with confidence.

That’s the leap — from filling schedules to running a real business.